After I had shot in the first location for my music video, I started creating a rough cut of a first draft to see what footage I was working with so far and play around with the order of my video etc. At this point I had only shot in one location and there was still a lot I needed to edit and add to my video, including colour grading and shooting in other locations. There were several clips where I didn't know the words which obviously needed re-filming etc as it was a very early draft.
I decided to conduct a focus group to gain feedback on my draft so far and inform my decisions moving forward in terms of filming and editing.
For my focus group I asked the participants what they thought of my music video so far and what they thought I could do next to add to and improve my video, and for any other general feedback. I tried to make sure it wasn't a pressurised experience for the participants and didn't ask any leading questions to make sure the participants felt free to say what they thought.
Peer feedback:
- could play around with exposure etc as some clips are a little over exposed
- could add a filter or vhs effect
- add more colour to make it 'pop', eg turn up saturation
- liked the shots on the escalator and where the camera is following me in the corridor
- shoot in more locations to give variety
The feedback I was given by my peers in the focus group was fairly similar to the ideas I already had, so helped confirm that I was going in the right direction with my work. My next plan was to shoot in 2 more locations to give variety to my video and then incorporate these in to my video. I also wanted to play around with layering shots inspired by music videos I had analysed, and also add more colour by increasing the saturation etc as suggested. I also wanted to experiment with slowing the speed of some clips after I had filmed in other locations as I felt this would work well with the timing of certain parts of the song and look visually effective.
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